Graphic Design Services
Social videos drive 1200% more shares than any other content type.
This huge percentage indicates that if you want to expand your audience and generate more sales, social media videos are a must.
Graphic Design
For a successful social video campaign, advertising videos alone are not enough. Create various content for miscellaneous strategic purposes, including educating, entertaining, inspiring, and engaging ones.
Graphic Design
Tips for social media videos: Short (15-60sec), catchy visuals, clear message, subtitles, platform optimisation, and creativity.
Social media platforms, such as Instagram and Facebook, have embraced visual content with the integration of features such as Stories and Reels, which encourage users to share dynamic and visually-appealing content. It has become increasingly important for businesses and brands to invest in creating visually appealing collateral for use on social media channels.
Have a strategy
Increase your effectiveness with a strong strategy. Set specific goals for your video and plan how you want to achieve them through your content, step by step.
Understand your audience
Make sure you know how your audience behaves on specific platforms and tailor your video content to their preference.
Engage your viewer
When creating your video, keep this in mind: the utmost goal of your content is to get your audience interested. Give them a reason to watch your video till the end!
Consider going live
Going live on Facebook and Instagram has been a huge success for brands since the COVID outbreak. The power of “happening now” and the option of connecting with your followers directly in real time can grow engagement incredibly.
Use transcripts and captions
85% of social videos are watched without sound. People also scroll while being in a place where they wouldn’t want others to hear what they are watching, for example, when commuting. Add captions to your video and let them enjoy your content, wherever they are.
Add a call to action
Your call to action is critical to the success of your video. Tell your viewers what to do after watching your content. Otherwise, you may not reach the desired outcome.